So the other day I ranked on “Mayor” Newsom’s gubernatorial logo crowdsourcing efforts, something I still stand by. I mean, not to go all Don Draper on this, but this selection is a joke. I say this with many years of experience conceiving and executing mail and online campaigns. And as I’ve said before, although I personally do not do design, I know how to talk to creative people in the design field to execute good products.
After talking to several colleagues, we all agreed that perhaps this might be an opportunity to show how crowdsourcing is done properly. Now while I can’t offer cash prizes for submissions, I DO have a couple of projects coming up soon that will need some work, and I’m interested in casting a wide net for talent.
So, in the spirit of Being Constructive and Having Fun, I’m putting out a call for my own Gavin Newsom Logo. Here are the design parameters I’d like you to consider:
-Since we’re not the official campaign, we’re going to go with “Go Gavin Newsom!” as our slogan/logo/whatever.
-Stylewise, I’m looking for something that’s pop-culture aware, but not too cutesy
-The artwork has to be easily seen from a distance (signs) and reproduce well on a variety of media (t shirts, stickers, mousepads, signs, etc)
-Irony, humor, satire and so on are welcome if done well
-If you use the Obama Font, do so carefully. It’s already overdone as is, so show me something new.
Personally, my biggest wish in the political mail business was to do a bio of a candidate in the style of a 70s action movie poster (you know the one where they have scenes of the movie behind the main actor, all popping out at you from the center), but no one ever went for it. I suppose action scenes of commission meetings and speaking out at public comments time aren’t as cool to detail as chasing bad guys in a speedboat in Louisiana.
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