I wish I hadn’t given to Barack Obama’s campaign last night – I wish I’d done so today instead. That’s because you’ll get a limited edition T Shirt that celebrates the fact that they are just a few thousand folks away from having ONE MILLION donors to the campaign.
One million people giving everything from a dollar to 2,300. That’s stunning.
It’s not just about the money, either – people who give once to a campaign will inevitably give again, and they’re more likely to come out and volunteer as well.
Obama didn’t need government cheese for his campaign (like McCain took) and he didn’t need fancy gimmicks to compete against Bill and Hillary’s made-for-the-90s political machine. Instead he’s built what people are calling the first successful viral-marketing political campaign, which combines grass-roots organizing with the technology to easily activate and inform a huge base of support.
Meanwhile, the best Hillary Clinton can do is an angry, whining, negative campaign, all the while she continues to slip in the polls. I don’t know that is going to be particularly successful – after all, people are kind of tired of the ephemeral bullsh*t in American politics we’ve grown accustomed to over the past 10 years. But who knows? Maybe if she screams and yells and kicks and claws and attacks and gets as shrill as possible, she’ll win.
Whatever. Obama’s got a million folks watching his back, and they’re not going to be swayed by 1990s style attack ads. After all, they gave some of their hard earned money to the campaign, and they’re gonna see it through to the end.
PS: For some added fun, check out this story that details HOW the campaigns are spending their money. It’s pretty dramatic…if you give to Hillary Clinton, it’s most likely your money will go to well paid staff and consultants (including one that’s business partners with…McCain’s manager!) and overhead. Obama’s campaign puts more of its money into, um, campaigning, and has way more cash on hand for emergencies. KTHXBAI.
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