Tag Archives: mcgoldrick

Living in the Inner Sunset, and for some reason not on any mailing lists, I’ve missed out on most of the “fun” that is Political Dead Tree Mail this season. In particular, I’m missing out on the flurry of eastside mailers for the Democratic Central Committee, which include many current Supervisors as candidates.
The Bay Guardian’s blog reports that apparently the so-called “Change” Slate of candidates is sending out a slate card mailer with the Bay Guardian’s logo on it, implying an endorsement of Sen. Carole Migden (the SFBG in fact, endorsed Mark Leno.) There is a more detailed photo of the mailer in question over at the Wall discussion board as well.
I took a look at the pictures myself, and the “too-clever-by-half” design makes it rather easy for voters to be misled that it’s a Guardian slate card. Yes, it does say “all change initiatives and DCCC candidates endorsed by” above a logo that looks almost exactly like the Bay Guardian’s. At the same time, however, they use the logo as the return address as well.
Yes, there is a disclaimer, but to the casual eye scanning a pile of crappy junk mail, it seems to give the Guardian stamp of approval to all candidates. The fact that people are complaining about it to the Guardian indicates that whatever the alleged “intent,” if the end result is the voter is feeling misled or confused, the piece fails. Not being a mind reader, I don’t know if this was intentional or just plain dumb, but I wonder what progressives would say if the roles and candidates were reversed. I seriously doubt they’d be giving the Other Side the wink and a nod.
More interesting, though is how Supervisor Daly has taken a “do it my way or go F**K yourself” attitude, saving his best vitriol for people who’ve been on his side in the past. He has issued two heavy handed progressive fatwas on SF Labor Council director Tim Paulson – someone whom I’ve worked with in the past and always found to be an honorable, decent guy – and who, with the SFLC, did a lot to support Supervisor Daly in the past.

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